XU-UC Collaboration Benefits National Underground Railroad Freedom Center
Dec. 17, 2012
CINCINNATI - Xavier University and University of Cincinnati collaborated to create a 90-second video that will be shown during the 2012 Skyline Chili Crosstown Classic at U.S. Bank Arena.
It highlights the fact that this year's XU-UC men's basketball game benefits the National Underground Railroad Freedom Center, located in downtown Cincinnati. XU and UC also co-produced a 30-second joint institutional ad to offer to ESPN to air during the game's broadcast.
The men's and women's basketball teams at both universities toured the Freedom Center in October and the universities sponsored a XU-UC Day at the center on Nov. 10, with free admission for students and discounted admission for those who wore spirit wear.
A check from both universities will also be presented to the National Underground Railroad Freedom Center during a pre-game ceremony on Dec. 19, along with an autographed Skyline Chili Crosstown Classic basketball.