Xavier Unveils Musketeer Madness Logo

Oct. 6, 2011

CINCINNATI - Xavier Athletics today unveiled a new logo for Musketeer Madness presented by Skyline Chili. Musketeer Madness is the annual tip-off event for men's and women's basketball. This year's event will be on Saturday, October 22 at Cintas Center. It has become a showcase event for Xavier basketball and attracts alumni, students, parents and fans of all ages.

After surveying Xavier's fan base it became clear that a unique identity mark would add another fun element to the annual event and celebrate the popular tradition. The unique logo is based upon Xavier's current branding - color, typography and iconography, and is assembled in a fun and celebratory fashion. Importantly, the Skyline Chili logo is incorporated as a signature due to their long-time support of the event and Xavier's Athletics program. The new event identity was created the Joe Bosack Graphic Design Company.

The new logo will be activated in all communications, promotions and signage surrounding the annual celebration.

This year's event is free to the public and features Fan Fest on the plaza in front of Cintas Center starting at 4 p.m. Fans will have the chance to get autographs from both men's and women's basketball teams from 5:00 p.m. to 5:45 p.m. The event will continue inside Cintas Center at 6:00 p.m. as both basketball teams will be introduced to the fans on stage with a light show at 6:20 p.m. Introductions will be followed by several skill activities, the return of the popular slam dunk contest, and intra-squad scrimmages.

Floor seating will be available exclusively to the first 500 students to reserve their seat by picking up a ticket at the Cintas Center event ticket windows at 1:00 p.m. on Monday, October 17. Undergraduate students will need to present a valid All-Card, and may pick-up tickets for other students by showing their All-Card. Limit 4 All-Cards. Only one ticket per All-Card.